Southwest Airlines conducts its 2009 shareholder meeting in rap

Rapping flight attendant, David Holmes, from Southwest Airlines, explains generally accepted accounting principles (GAAP) in a “GAAP RAP” at the company’s 2009 shareholder’s meeting. Who says finance is boring?





 




 





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If only marketing was a science, there would be a formula which everyone would follow and consumers would respond accordingly. If only. Truth is, persuasion is an intuitive skill. Part fact, part style, part conviction. Part, but only part, science. We have to capture the imagination...

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