What is the creative route you would take to advertise a brand of fashion accessories crafted from recycled newspapers? Save the environment, right? No. To promote a line of Couture Planet handbags and accessories made from recycled newspapers, a group of creatives, Keith Lane, Deborah Hines and Frank Rapp put together a witty series of posters that celebrate the demise of the newspaper, poke fun at Prada and call attention to Paris Hilton’s apparent lack of readings skills. (via AdRants.)
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If only marketing was a science, there would be a formula which everyone would follow and consumers would respond accordingly. If only. Truth is, persuasion is an intuitive skill. Part fact, part style, part conviction. Part, but only part, science. We have to capture the imagination...
Under the able stewardship of Jitendra Sheth popularly known as Jake, Cosmos has clocked over 40 national & international awards in various categories. Cosmos came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.