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Former FBI sketch artist exposes the ugly truth behind Dove’s “Real Beauty Sketches”

“Beauty is truth, truth beauty,—that is all Ye know on earth, and all ye need to know.” ~John Keats, Ode to Grecian Urn Reductress is a magazine that tells the stories of real women, written by real women, for other real women who like to read about women. Now Ms Megan Meadows of Reductress tells us

Google’s Matt Cutts on advertorials

Google’s head of search spam, Matt Cutts, posted a new video on YouTube clarifying Google’s stance on advertorials and “native advertising.” Advertorials are editorial-like content that is published because an advertiser has paid the publication to publish the story or the content. Google’s Cutts wanted to make it clear that it is against Google’s Webmaster Guidelines for webmasters and

Lenovo Yoga 11S : The Silhouettes

It’s safe to say that Lenovo’s advertising  campaign for its Yoga 11S is unlike any other for a PC-type device. The only product feature touted in the ad is its ability to switch from laptop to tablet. That feature is demonstrated in silhouette as members of a dance troupe — called The Silhouettes, obviously  – morph their

Heineken | Crack the Case

10 Ads That Killed Dubstep

How marketing co-opted yet another musical genre that used to be cool By David Griner Kmart: Back to School (2012) Track: “Phunkshock” by Matroda Is this the death knell of dubstep? This is actually one of the better dubstep tracks used in ads. But it’s hard to believe there can still be anything hip or underground about

Cadbury Dairy Milk – Zingolo feat

Zingolo is the fourth Cadbury spot from Fallon London under the Glass and a Half Full Productions banner. It trumpets Cadbury’s long history of using cocoa beans from Ghana and its recent fair trade certification. The spot is a promo for the track Zingolo and features Ghanaian musical artist Tinny, as well as the Ghana-based

Adidas Adizero gets inside mind of the opponent

Having done a bit of competitive running back in the day, we know the importance of light footwear. But at a certain point, how much does it really matter? After all, shoes just aren’t all that heavy when compared to the foot and the muscle to which they are attached. Especially the foot and muscles

Use YouTube Videos to Turbocharge Your Marketing

Now is the perfect time to make a customized video that plays on your website. Most computer users now have broadband, so using video in your marketing isn’t the issue that it was a year or two ago. YouTube is currently the world’s second most popular search engine and the number one site to watch

100 Riffs (A Brief History of Rock N’ Roll)

100 Riffs (A Brief History of Rock N’ Roll) from Chicago Music Exchange on Vimeo. Alex Chadwick plays 100 famous guitar riffs in one take giving you a chronological history of rock n’ roll. See the full detailed list of all the artists, keys, and year of each song played in the 100 riffs: Alex

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If only marketing was a science, there would be a formula which everyone would follow and consumers would respond accordingly. If only. Truth is, persuasion is an intuitive skill. Part fact, part style, part conviction. Part, but only part, science. We have to capture the imagination...



Under the able stewardship of Jitendra Sheth popularly known as Jake, Cosmos has clocked over 40 national & international awards in various categories. Cosmos came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.


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