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The Start Thinking Soldier campaign by the British Army provides a virtual experience to let people attempt war time decision making in real time. The website provides a full video experience where you are involved in special missions, then at critical stages the commander turns to you and asks “What would you do?”. Thinking on
Prince Charles’ decision to become the first Royal to use a social network to campaign for a worthy cause was warmly received by the majority of the public interviewed in the latest Brand Republic video.