Tourism

Italian charm counters bad press from Japan

So apparently a Japanese couple went to Italy and were treated poorly. They subsequently trashed the country as a tourist destination. Understanding the potential tourism loss from a country the size of Japan, they turned on the Italian charm and begged the Japanese to Please Don’t Go.Or it’s just another marketing ploy? Either way, there

Virtual tourism takes off

Dream holidays are now within the reach of millions more people – at least in the virtual online world of Second Life, where a burgeoning tourism sector has sprung up. (via Perth Now)Second Life is one of the most famous virtual worlds on offer. It has attracted 7.5 million members since first developed by San

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If only marketing was a science, there would be a formula which everyone would follow and consumers would respond accordingly. If only. Truth is, persuasion is an intuitive skill. Part fact, part style, part conviction. Part, but only part, science. We have to capture the imagination...

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Under the able stewardship of Jitendra Sheth popularly known as Jake, Cosmos has clocked over 40 national & international awards in various categories. Cosmos came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.

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