GlobalWebindex Study for 2013: 9 social media facts and figures

Social networks are embedded in our lives. To put that in some perspective it is worthwhile from time to time to see what the social media landscape looks like and review the latest social media facts, figures and statistics. The latest GlobalWebindex Study for 2013 shows that social networks are not all about English speaking media. Large

5 tips for exceptional Facebook engagement

Every minute, 684,478 pieces of content are shared on Facebook . So the act of setting up a Facebook Page and publishing it for the world to see doesn’t automatically send customers running to engage with your brand. Engagement strategies should be tried and tested over a period of time. Mari Smith of Social Media Examiner  offers these five

Visa: #goinsix social media campaign

Twitter taught us we can communicate in 140 characters, Vine taught us that we can communicate in six seconds, the average number of words used in Facebook comments is eight and the length of consumer  interaction with a brand online continues to decrease. Building off the insight that, in today’s landscape of content surplus —

Instagram launches 15-second video sharing feature, with 13 filters and editing

Instagram, the immensely popular photo-sharing app that was acquired by Facebook in a $1 billion deal last year, is not just for photos anymore. At a press event at Facebook’s Menlo Park headquarters, Instagram’s co-founder and CEO Kevin Systrom debuted a new feature called, simply, “Video On Instagram.” This lets people create 15-second videos to share on the service. The feature includes

You’ll remember a Facebook post longer than a face

Surprising new findings suggest an individual will remember a Facebook post longer than they’ll retain the memory of human face or a sentence in a book. Experts believe the findings demonstrate how our memories favor natural, spontaneous writing over polished, edited content. This acknowledgement could have wider implications for the worlds of education, communications and

How social proof and calls-to-action can transform your conversion rates

Every marketer and copywriter should read Kevin Dutton’s book Flipnosis: The Art of Split-Second Persuasion as it contains hundreds of insights into persuading people into doing exactly what you want. Dutton’s book includes examples of social proof (also known as social influence) in action and this theory can be applied to successful copywriting and marketing campaigns. According

How to Keep Your Tweets Short and Sweet

Writing Effective Tweets in 100 Characters How long is the perfect Tweet? You only have 140 characters to play with and if you’re adding a URL, hash tags, @s or a request for a retweet, you don’t have much space left. According to a recent whitepaper by Buddy Media entitled ‘Strategies for Effective Tweeting: A Statistical Review’, less

Virtually send real beer and cake to your Facebook friends with this app

A low-cost web platform called Treater now lets Facebook friends buy each other instant gifts that can be retrieved at local cafes, bars and establishments. You can already buy your pals cups of coffee with the Dunkin’ Donuts App. With Treater, the list of gifts that can be instantaneously redeemed with a smartphone grows to include games of bowling,

Flo Suddenly a Problem for Progressive in Its Social-Media Crisis

Charming ad character now insipid By Tim Nudd Progressive Insurance is surely longing for the days when the Internet’s most pressing question about its spokeswoman Flo waswhether she is hot or not. Matt Fisher’s devastating Tumblr post about the death of his sister, a Progressive customer, in a car accident—and his claim,though the company denies it (UPDATE: which Fisher insists, once

How a Fan Post on Panera’s Facebook Page Got Half a Million Likes

Small act of customer service reaps huge rewards By Tim Nudd Given all the rubbernecking at ChapStick-style social-media fails,and all the hijacking of corporate crowdsourcing efforts, it’s tempting to see the Internet as a sea of sharks always out for brand blood. But the truth is, millions of people on Facebook are hungry for a feel-good story, and ready to

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