Kala Niketan Sarees: Radio Ads

Powered by A radio spot for Kala Niketan Sarees, circa 1998. Client: Kala Niketan Sarees Ad Agency: Cosmos, India. CEO & Creative Director: Jitendra Sheth Copywriter: Sunil Shibad.

WMJX FM: Baby, Argument, Harvard Square and Home

These spots for WMJX, circa 1987, reinvented radio station advertising. Three other FM stations played the same genre of music. Target market: Baby Boomers. Simple, yet powerful execution truly understood the human condition, and launched WMJX into the number 1 position overnight. And they’ve remained number 1 to this day. Job well done, Keith. Baby:


Under the able stewardship of Jitendra Sheth popularly known as Jake, Cosmos has clocked over 40 national & international awards in various categories. Cosmos came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.


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