Kala Niketan Sarees: Radio Ads

Powered by A radio spot for Kala Niketan Sarees, circa 1998. Client: Kala Niketan Sarees Ad Agency: Cosmos, India. CEO & Creative Director: Jitendra Sheth Copywriter: Sunil Shibad.

WMJX FM: Baby, Argument, Harvard Square and Home

These spots for WMJX, circa 1987, reinvented radio station advertising. Three other FM stations played the same genre of music. Target market: Baby Boomers. Simple, yet powerful execution truly understood the human condition, and launched WMJX into the number 1 position overnight. And they’ve remained number 1 to this day. Job well done, Keith. Baby:


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If only marketing was a science, there would be a formula which everyone would follow and consumers would respond accordingly. If only. Truth is, persuasion is an intuitive skill. Part fact, part style, part conviction. Part, but only part, science. We have to capture the imagination...



Under the able stewardship of Jitendra Sheth popularly known as Jake, Cosmos has clocked over 40 national & international awards in various categories. Cosmos came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.


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