How to create buzz for your company

There’s a famous saying that goes like this, “If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday,’ that’s advertising. If you put the sign on the back of an elephant and walk him into town, that’s promotion. If the elephant walks through the mayor’s flowerbed,

Free: The new rules of PR

The rules of PR have changed. The influence of the Internet has not only changed the way both the media and your customers choose to receive their news and find information, it has opened the door for a whole new set of influencers, including bloggers. All of this means more visibility for your news and,

Branding and PR in Second Life

There are many ways to create a presence for your brand. Two interesting ones in Second Life:Vodafone’s “Water Cooler”. Rather than push Vodafone’s business or products, this setting engages residents to interact with each other and the puzzles and activities provided by the “water cooler” -to simulate the engaged conversations that happen in RL around

13 tips for writing a press release

Keep the following points in mind when writing your press release: Is your news “newsworthy”? The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. A good press release answers all of the “W” questions (who, what, where,

Gmail Soap

These images of Gmail-branded soap have been circulating around over the past couple of months and eventually ended up on a Wired blog along with many others. They have been dismissed as either a clever Photoshop job or an art project. Instead, the soap apparently was an actual campaign done to promote Gmail’s spam filtering


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If only marketing was a science, there would be a formula which everyone would follow and consumers would respond accordingly. If only. Truth is, persuasion is an intuitive skill. Part fact, part style, part conviction. Part, but only part, science. We have to capture the imagination...



Under the able stewardship of Jitendra Sheth popularly known as Jake, Cosmos has clocked over 40 national & international awards in various categories. Cosmos came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.


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