When does a click lead to sales?

As bruising battle breaks out over invalid and fraudulent clicks, advertisers and marketers are asking, “When is a click not a click?”To my mind, the question should be, ‘When does a click lead to sales?”Yes, the S word.Sales.Isn’t this what most clients ask the oft-maligned conventional advertising agencies?Why can’t marketers hold Internet publishers, search engine

How to create targeted text ads

Include keywords in your ad text (for keyword-targeted ads).Include your keywords in your ad text (especially the title) to show users that your ad relates to their search. If your ad shows when a user searches on a keyword in your ad group, the keyword will appear in bold in your ad text. Also, users


Under the able stewardship of Jitendra Sheth popularly known as Jake, Cosmos has clocked over 40 national & international awards in various categories. Cosmos came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.


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