Innovation

Burberry: Animated GIFs for fashionistas

After the success of last season’s Tweetwalk, Burberry is sharing images of key looks with its followers on Twitter before the models hit the catwalk. Only this time some of those images will arrive in the form of animated GIFs. Burberry has been looking into the technology behind cinemagraphs, looping animations on a still background like the

Scrabble Trickster : Play TwitterScrabble

To promote its latest game, Scrabble Trickster, the iconic word game and its ad agency Duval Guillaume Modem, createdTwitterScrabble. Participants are challenged to log in with Twitter and write the highest scoring ‘Scrabbletweet’ in 100 random characters. Every day, the highest scorer wins a Scrabble Trickster game. (via Creativity.)

Red Tomato Pizza : The VIP Fridge Magnet

Dubai-based Red Tomato Pizza has  created a VIP button that you stick to your refrigerator. When you press it, your favorite pizza is delivered to you. How does it work? It hooks up via Bluetooth. You receive a confirmation text message right after you press the button. And you can change your order preference online at

C&A: Fashion Like

In Brazil, fashion retailer C&A has rolled out a program called Fashion Like. People can “like” certain articles of clothing on the brand’s Facebook page, and the like counts are updated in real time on hangers in the store. It’s an interesting execution to say the least.     ( via AdFreak)

Philips: Parallel Lines

‘Parallel Lines’, is part of a new, global campaign to promote the unique cinematic viewing experience offered by Philips’ range of TVs and is a follow up to the internationally acclaimed and award winning Carousel short film developed for the launch of the Philips Cinema 21:9 TV. For the project, Philips selected a single unifying

Walking Things

Walking Things is an environment that generates small, walking computational organisms. Each walking thing is built up from totally random conditions. Appearance, behavior, and walking characteristics are all assigned from a range enabling effective, functional mobility.Click on a walking thing to permutate its characteristics.All walking things use a 3 x 3 gait, where only three

Play the piano on YouTube’s interactive video

  Hit the play button, wait until the video loads in your browser and then click any of the piano keys inside the YouTube video itself to play some music.You got to click inside the video as shown in the following animation. The annotations will appear only when the video has finished loading.Simply brilliant.  

Advertising on flies

Advertising on flies, courtesy of Adland. Somewhere, a channel planner is smiling. These guys haul mini-banners, but you can also paint your brand directly on them, orlaser-etchyour USP. India has so many flies. I think they have great potential as an ad medium out here.

Axe: Send SMS to complete this picture

This Axe ad from Uruguay is the best mobile “send SMS and get something” implementation I’ve seen. Send a text message after dark to a phone number listed on the ad, and you’ll get the missing fragment of the picture. Good teaser, meaningful payback. Very smart.

Bent objects by Terry Border

Wacky artist Terry Border specializes in bringing food and ordinary objects alive – all with a deliciously dark sense of humor. You can see more of Terry’s Bent Objects at his website, and you can order the book here.   

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