Guerrilla Marketing

TNT: Red button

To launch the intensity of drama that can be found on TNT in Belgium, the cable channel placed a big red push button in a Flemish square in a Flemish town. A sign next to the button read, “Push to add drama.” And drama is exactly what button pushers got. Simply brilliant. ( via AdRants )

Humo magazine’s shock and awe tactics

Tagline: Reading Humo can have serious consequences. Shock value? Guerilla marketing? Viral advertising?Many of my friends in America find this campaign for Humo magazine in bad taste. A few think they are humorous. I remember seeing a Benetton ad which showed victims of a flood in rural India.Then there was another Benetton ad that depicted

10 classic guerilla ads

As consumers get desensitivised to constant bombardment, brands and marketers are taking extreme measures to stand out from the crowd. Here, Businessweek takes a look at 10 notable examples of guerrilla ads poised to become classics of the genre.

Reverse graffiti

A few months ago, “reverse graffiti” artist Moose traveled to San Francisco where he created a lovely mural by cleaning grime from the walls of San Francisco’s Broadway Tunnel. Moose calls himself a “professor of dirt.” Documentary filmmaker Doug Pray (Scratch, Hype!, etc.) made a short film about the artwork. It seems to be a

How to sell travel by marketing beans

 Here’s an interesting twist, in order to sell travel, they sold beans. Strategic agency The Hallway teamed up with creative agency Happy Soldiers to promote Zuji travel site. The main positioning for Zuji is “a company that is ‘Helping holidays happen’” so they set out to prove it, by way of cheap beans.Logic is, that

Ads that clean streets

Guerrilla marketing techniques have been around for years, but they’ve also acquired a bad rep for sometimes defacing public property; city officials tend not to look too kindly on adverts scrawled in spray paint on city pavement, for example. Now Street Advertising Services is offering a less antagonizing—and more legal—solution by creating images out of

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