GlobalWebindex Study for 2013: 9 social media facts and figures

Social networks are embedded in our lives. To put that in some perspective it is worthwhile from time to time to see what the social media landscape looks like and review the latest social media facts, figures and statistics. The latest GlobalWebindex Study for 2013 shows that social networks are not all about English speaking media. Large

5 tips for exceptional Facebook engagement

Every minute, 684,478 pieces of content are shared on Facebook . So the act of setting up a Facebook Page and publishing it for the world to see doesn’t automatically send customers running to engage with your brand. Engagement strategies should be tried and tested over a period of time. Mari Smith of Social Media Examiner  offers these five

Facebook existed 100 years ago during World War 1?

A brilliant social media campaign by DDB Paris for Musee De La Grande Guerre De Meaux (Museum of the Great War in Meaux). The social media campaign revolves around Leon Vivien, a 29-year-old school teacher drafted into the French military during World War 1. Torn away from his pregnant wife he shares his experiences on

You’ll remember a Facebook post longer than a face

Surprising new findings suggest an individual will remember a Facebook post longer than they’ll retain the memory of human face or a sentence in a book. Experts believe the findings demonstrate how our memories favor natural, spontaneous writing over polished, edited content. This acknowledgement could have wider implications for the worlds of education, communications and

How a Fan Post on Panera’s Facebook Page Got Half a Million Likes

Small act of customer service reaps huge rewards By Tim Nudd Given all the rubbernecking at ChapStick-style social-media fails,and all the hijacking of corporate crowdsourcing efforts, it’s tempting to see the Internet as a sea of sharks always out for brand blood. But the truth is, millions of people on Facebook are hungry for a feel-good story, and ready to


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