Latinosphere: Marketing With Latinos in the Age of Digital

Last week, my co-columnist Giovanni Rodriguez and I conducted a webinar to launch our new book “Latinosphere: Marketing With Latinos in the Age of Digital.” Thanks to ClickZ’s organization, we had many participants and a great conversation. More about that later. Both Giovanni and I have been writing for this column for almost two years.

Scrabble Trickster : Play TwitterScrabble

To promote its latest game, Scrabble Trickster, the iconic word game and its ad agency Duval Guillaume Modem, createdTwitterScrabble. Participants are challenged to log in with Twitter and write the highest scoring ‘Scrabbletweet’ in 100 random characters. Every day, the highest scorer wins a Scrabble Trickster game. (via Creativity.)

Would Bill Bernbach and David Ogilvy be great digital copywriters?

Would Bill Bernbach’s famous “Lemon” ad for Volkswagen  Beetle  be a great PPC ad? David Ogilvy said, “The more you tell, the more you sell.” Would he write online text ads? If a freelance copywriter comes on the first page of Google, Yahoo and Bing, does it mean he is a great copywriter? It could be he

Give a Facebook page to someone you love

According to a recent article in Inside Facebook, Facebook is the #3 destination for people over 65. You first reaction may be, on my God, the Geritol set is getting into Facebook! Your second reaction may be, I’ve to get those pictures off of my profile! Followed by several other paranoid thoughts. Or you may

The top 50 websites of 2009

The recently released list of 2009’s top websites from Time Magazine provides a peek into the diverse mix of educational, commerce, entertainment and practical tools that help web users stay organized, share information and quench their ever-increasing thirst for knowledge, information and immediacy, MarketingCharts reports. While many of the top 20 sites on Time’s “Top

The social media revolution

And if you want to use some of these stats for your own research and couldn’t write fast enough, here is a complete list of the statistics noted in the videos: 1. By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network 2. Social Media has overtaken porn as the

10 ways digital can help you thrive in a recession

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If only marketing was a science, there would be a formula which everyone would follow and consumers would respond accordingly. If only. Truth is, persuasion is an intuitive skill. Part fact, part style, part conviction. Part, but only part, science. We have to capture the imagination...



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