Brand

40 Brand Logos with Hidden Messages

Former FBI sketch artist exposes the ugly truth behind Dove’s “Real Beauty Sketches”

“Beauty is truth, truth beauty,—that is all Ye know on earth, and all ye need to know.” ~John Keats, Ode to Grecian Urn Reductress is a magazine that tells the stories of real women, written by real women, for other real women who like to read about women. Now Ms Megan Meadows of Reductress tells us

Lenovo Yoga 11S : The Silhouettes

It’s safe to say that Lenovo’s advertising  campaign for its Yoga 11S is unlike any other for a PC-type device. The only product feature touted in the ad is its ability to switch from laptop to tablet. That feature is demonstrated in silhouette as members of a dance troupe — called The Silhouettes, obviously  – morph their

Visa: #goinsix social media campaign

Twitter taught us we can communicate in 140 characters, Vine taught us that we can communicate in six seconds, the average number of words used in Facebook comments is eight and the length of consumer  interaction with a brand online continues to decrease. Building off the insight that, in today’s landscape of content surplus —

Why Big Branding Can Work for Small Businesses

When you set up a small business, you won’t have the multimillion pounds needed to create a successful global brand and to begin with, your company branding may just consist of a logo. The difference between branding for big businesses and small businesses is huge though and you can still use some of the tactics

Why Marketing and Branding are Worlds Apart

Settling the Oldest Argument in Advertising Branding and marketing have almost become crossover words in business and you can’t have one without the other to run a successful company. But why are they so important and what’s the difference between them? Branding originated as a way for people to mark goods  which belonged to them. One

10 Ads That Killed Dubstep

How marketing co-opted yet another musical genre that used to be cool By David Griner Kmart: Back to School (2012) Track: “Phunkshock” by Matroda Is this the death knell of dubstep? This is actually one of the better dubstep tracks used in ads. But it’s hard to believe there can still be anything hip or underground about

Go Compare Billboards: Clever or Gimmicky Marketing?

Last week a picture of a defaced Go Compare billboard was doing the rounds on Twitter. I thought it was funny and thought it was real. This was until yesterday when I was driving through Sheffield and saw two billboards with similar ‘graffiti’ a couple of streets away from each other. It was too much of

Freelancer’s Guide to Building a Brand Identity from Scratch

As a freelancer, building a brand is one of the most important aspects of creating a successful freelancing career for yourself. If you happen to be a freelance designer, you will have many opportunities to create a brand identity from scratch, including, perhaps most importantly, your own. In fact, you may have already given some

Chevrolet Sonic’s remote unlock app indulges carefree youth in a new spot from Goodby and Jason Reitman

A new spot from the General Motors brand and director Jason Reitman features a gang of age-ambiguous young couples—are they teens? twentysomethings?—arriving in their ride at some middle-of-nowhere lake, where they strip to their skivvies and dash into the water. After a playful bout of splashing and holding hands, etc., they emerge, shivering, to discover

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If only marketing was a science, there would be a formula which everyone would follow and consumers would respond accordingly. If only. Truth is, persuasion is an intuitive skill. Part fact, part style, part conviction. Part, but only part, science. We have to capture the imagination...

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