Autism

Campaign for childhood mental illness raises hackles

  We have your son. We will make sure he will no longer be able to care for himself or interact socially as long as he lives. — Autism So reads one of the six “ransom notes” that make up a provocative public service campaign introduced this week by the New York University Child Study

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If only marketing was a science, there would be a formula which everyone would follow and consumers would respond accordingly. If only. Truth is, persuasion is an intuitive skill. Part fact, part style, part conviction. Part, but only part, science. We have to capture the imagination...

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