Advertising

Mercedes Benz : Chicken

Mercedes Benz has launched “Chicken”, a brilliant TV commercial featuring Rhode Island Red chickens dancing to the sounds of “Upside Down” by the legendary Diana Ross. What makes this TV spot memorable is the Riverdance effect. While the chickens’ bodies move to the groove, their heads remain steady throughout Mercedes brings the tie-in, stability at

Former FBI sketch artist exposes the ugly truth behind Dove’s “Real Beauty Sketches”

“Beauty is truth, truth beauty,—that is all Ye know on earth, and all ye need to know.” ~John Keats, Ode to Grecian Urn Reductress is a magazine that tells the stories of real women, written by real women, for other real women who like to read about women. Now Ms Megan Meadows of Reductress tells us

Lenovo Yoga 11S : The Silhouettes

It’s safe to say that Lenovo’s advertising  campaign for its Yoga 11S is unlike any other for a PC-type device. The only product feature touted in the ad is its ability to switch from laptop to tablet. That feature is demonstrated in silhouette as members of a dance troupe — called The Silhouettes, obviously  – morph their

The myth of fair value: Noboby went for the cheapest option

We don’t like feeling cheap, and we don’t like feeling duped. Since we’re not sure what things are worth, we shy away from prices that appear too high or too low. Stores can employ our bias for moderation against us. Here’s a great story: People were offered two  kinds of beer: premium beer for $2.50 and

10 Ads That Killed Dubstep

How marketing co-opted yet another musical genre that used to be cool By David Griner Kmart: Back to School (2012) Track: “Phunkshock” by Matroda Is this the death knell of dubstep? This is actually one of the better dubstep tracks used in ads. But it’s hard to believe there can still be anything hip or underground about

McCann Says Farewell to the London Olympics

McCann Worldgroup, the American ad agency that shockingly won the ad account of the 2012 London Olympics in 2009, notoriously defeating Britain’s WPP Group, led by Sir Martin Sorell, bids a fond (and fun) farewell to the Games with this full-page ad in today’sTimes and Daily Telegraph. McCann handled advertising, promotion, PR and digital communications in what is believed

Adidas Adizero gets inside mind of the opponent

Having done a bit of competitive running back in the day, we know the importance of light footwear. But at a certain point, how much does it really matter? After all, shoes just aren’t all that heavy when compared to the foot and the muscle to which they are attached. Especially the foot and muscles

Can great copywriting really increase sales?

Yes. Great copywriting is one of the easiest ways to dramatically increase sales so don’t miss an opportunity to give your business a boost and follow these top tips. 1. Know your product or service If you’re copywriting for your own business then writing about your product or service is easier as you’ll have an

I am a lousy copywriter

British-born David Ogilvy was one of the original, and greatest, “ad men.” In 1948, he started what would eventually be known as Ogilvy & Mather, the Manhattan-based advertising agency that has since been responsible for some of the world’s most iconic ad campaigns. The fascinating letter below, written by David Ogilvy in 1955 to a

“You keep this up, you’re gonna be a copywriter.”

I found this video to promote the Dallas ADDYs quite funny.

Page 1 of 14:

WELCOME

Welcome to Cosmos Revisits. Since 1978, Cosmos has been dedicated to providing the most innovative and effective marketing solution to its impressive roster of national and international clients. Our commitment to that goal remains steadfast.

Thank you for visiting.


OUR PHILOSOPHY

If only marketing was a science, there would be a formula which everyone would follow and consumers would respond accordingly. If only. Truth is, persuasion is an intuitive skill. Part fact, part style, part conviction. Part, but only part, science. We have to capture the imagination...

MORE

AWARDS

Under the able stewardship of Jitendra Sheth popularly known as Jake, Cosmos has clocked over 40 national & international awards in various categories. Cosmos came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.

MORE


Cosmos Revisits © 2016 Chicago, USA | Mumbai, India

 Sitemap