Account Planning

How to Give a Killer Concept Presentation

In the course of your freelance business you may be asked to do a concept presentation for your more complex projects. A concept presentation is a pre-development or planning phase where you show your client a prototype or draft of what you’re going to deliver. If you’re a freelance web designer, a design concept presentation is often

What’s account planning?

From its beginnings in the late 1960’s, account planning has developed into a job function which exists in the majority of significant  advertising agencies. The discipline has been adopted by some agencies outsideLondon and, more recently, has been transplanted from the  to advertising agencies in other countries. The purpose of this booklet is to describe briefly the role


Welcome to Cosmos Revisits. Since 1978, Cosmos has been dedicated to providing the most innovative and effective marketing solution to its impressive roster of national and international clients. Our commitment to that goal remains steadfast.

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If only marketing was a science, there would be a formula which everyone would follow and consumers would respond accordingly. If only. Truth is, persuasion is an intuitive skill. Part fact, part style, part conviction. Part, but only part, science. We have to capture the imagination...



Under the able stewardship of Jitendra Sheth popularly known as Jake, Cosmos has clocked over 40 national & international awards in various categories. Cosmos came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.


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