80/20 Rule

The 80/20 rule

Can an Italian economist from the turn of the 20th century help you with your marketing? Yes say the folks at Two West. In 1906, Vilfredo Pareto made the observation that 80 percent of Italy’s wealth was owned by 20 percent of the people. Over the years, this political comment on the unequal distribution of


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If only marketing was a science, there would be a formula which everyone would follow and consumers would respond accordingly. If only. Truth is, persuasion is an intuitive skill. Part fact, part style, part conviction. Part, but only part, science. We have to capture the imagination...



Under the able stewardship of Jitendra Sheth popularly known as Jake, Cosmos has clocked over 40 national & international awards in various categories. Cosmos came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.


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