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Lenovo Yoga 11S : The Silhouettes

It’s safe to say that Lenovo’s advertising  campaign for its Yoga 11S is unlike any other for a PC-type device. The only product feature touted in the ad is its ability to switch from laptop to tablet. That feature is demonstrated in silhouette as members of a dance troupe — called The Silhouettes, obviously  – morph their


The myth of fair value: Noboby went for the cheapest option

The myth of fair value: Noboby went for the cheapest option

We don’t like feeling cheap, and we don’t like feeling duped. Since we’re not sure what things are worth, we shy away from prices that appear too high or too low. Stores can employ our bias for moderation against us. Here’s a great story: People were offered two  kinds of beer: premium beer for $2.50 and


The history of typography

Typography history is long and complicated. Thanks to designer Ben Barrett-Forrest  for creating a short video explaining the history of typography. This stop motion animation was made from 291 paper letters, 2454 photographs and 140 hours. Quite interesting. – Sunil Shibad


Visa: #goinsix social media campaign

Visa: #goinsix social media campaign

Twitter taught us we can communicate in 140 characters, Vine taught us that we can communicate in six seconds, the average number of words used in Facebook comments is eight and the length of consumer  interaction with a brand online continues to decrease. Building off the insight that, in today’s landscape of content surplus —


When good design killed 20,000 soldiers

When good design killed 20,000 soldiers

The Battle of Carrhae in 53 BC In the year 53 BC, Marcus Licinius Crassus  invaded Parthia with a 40,000 man army, and the goal of expanding the Roman Empire. It was a disaster. This was mainly due to the design of the Parthian bow, a weapon made with a laminated spring, with a range and power that


Kurt Vonnegut’s 8 rules for great writing

Kurt Vonnegut’s 8 rules for great writing

“Today the printed word is more vital than ever.  Now there is more need than ever for all of us to read better, write better and communicate better.” Truer words were ever written, right? So who wrote these?  International Paper, whose corporate tag line at the time was:  “We believe in the power of the


Facebook existed 100 years ago during World War 1?

A brilliant social media campaign by DDB Paris for Musee De La Grande Guerre De Meaux (Museum of the Great War in Meaux). The social media campaign revolves around Leon Vivien, a 29-year-old school teacher drafted into the French military during World War 1. Torn away from his pregnant wife he shares his experiences on


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AWARDS

Under the able stewardship of Jitendra Sheth popularly known as Jake, Cosmos has clocked over 40 national & international awards in various categories. Cosmos came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.
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