In 30 or 60 seconds, a good radio ad grabs attention, involves a listener, sounds believable, creates a mental picture, spins a story, calls for action, and manages to keep the product on center stage and the customer in the spotlight — all without sounding pushy, screamy, obnoxious, or boring.Done perfectly, a radio ad is
If you can afford television advertising, you can typically benefit in a greater manner than using any other form of media. Your ad, however, needs to be carefully written and produced to be effective. For that reason, it is often advisable to hire an advertising agency to work with you while creating a suitable television
Whether you choose to advertise in a newspaper or a magazine, prepare print ads that have some lasting power. Typically, a print ad will run several times before you’ll want to start working on a new one, especially a magazine ad. Below are some advantages to both newspaper and magazine advertisements. Newspaper advertising: Newspapers continue
Clear, concise, and credible writing is an essential element of any successful business communication, from ad copy to Web page content. This kind of effective communication is what marketing professionals call high-impact writing. By following a few simple rules, just about any businessperson can produce better news releases, newsletters, e-mails, and employee handbooks. These tips
Despite the glut of junk mail, direct mail marketing continues because it is still successful for many businesses. The key to a successful direct mail campaign is the mailing list. If you have a well-honed, targeted mailing list, you can get a better rate of investment (ROI) than if you are mailing randomly. However, it
E-mail marketing is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, it’s a bargain compared to traditional direct mail at $1 or more per piece.
In today’s information-intensive world, it’s hard for any business to attract potential customers. But promotional products offer a unique opportunity to get your company’s name out to its target market — and keep it there. The promotional items you pick are limited only by your own creativity. They can range from market-proven goods such as