By Susan Burke I rarely watch commercials. Thanks to my DVR, I can record 30 Rock, start watching it at 9:45 (as opposed to 9:30), and fast forward through all the commercials, while still ending the show on time at 10. This not only saves me time, but also allows me to avoid some particularly
By Barry Garbarino As a former employee of AOL and a few other hi-tech companies, I have always felt the need to be on top of whatever new technology that comes my way. It could be said that I wanted to be an early adopter from an early age (well, as early as I could
By Irina Skaya You know Twitter is powerful when the tiniest and the poorest country in Europe, Moldova, where I was born is tweeting to draw thousands of people to antigovernment demonstration in its capital, Chisinau following preliminary election results that show that the ruling Communist Party has won the majority in weekend parliamentary elections.
By Barbara Bacci Mirque LinkedIn’s Reid Hoffman imparted the Holy Grail about achieving impactful advertising on social networking sites at Monday’s ANA Advertising Financial Management Conference. He believes the massive growth these sites are witnessing is because for the user they represent a trusted network and the decisions an individual makes are more likely to
A clue:don’t look to digital agencies or PR shops– by Joseph Jaffe There are three worlds. Or perhaps I should say three environments. And whether you know it or not, you’re living in all three right now.Let’s start off with the physical world, also known as the real world (and I’m not talking about an
The goal of public relations is to portray your business in the best possible manner. This can range from establishing yourself in the market to doing damage control. Unlike advertising, your goal is not to pay for space in the media but to persuade the media to take an interest in what your business is
More and more small businesses are finding it essential that they market their products and services online. Customers are increasingly turning to the Web to research companies, compare product features and prices, and to purchase online. A company that does not take advantage of the Web and email to market their business can lose valuable